WHAT'S NEW
Looking for a sustainable brand for your next purchase?
Celebrity Fashion
News & Views
What does it mean, when we talk about sustainability in fashion?
As India’s first podcast on sustainable fashion, we bring to you the evolving conversation around fashion sustainability, through the lens of change makers, advocates, brands and people who’ve redefined the way they view and consume fashion.
Green Guide
Crafts of India
Do you feel confused with all the different terms from fashion and sustainability?
Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.
So stay tuned!
Conscious Closets
Kids' Corner
Raising children for a better world
“Que sera sera, whatever will be, will be; The future’s
continue readingConscious Reads: Talking to kids about their bodies
At 20, my mother chopped off her gorgeous curls. In
continue readingConscious Reads: The Clever Tailor
INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went
continue reading6 gifting ideas for a happier planet
It’s that time of year! The festivities that began with
continue readingConscious Chatter: Talking to kids about gender and identity
Early childhood is when children develop most of their attitudes—towards
continue readingWhy choose secondhand clothing for kids?
When I became a parent, there weren’t many homegrown labels
continue readingHow to throw a low-waste kids’ party
When my daughter turned 6, a month ago, she wanted
continue readingIs zero-waste travel possible with kids? Oh yes, it is!
My family and I have been leading a low-waste sustainable
continue readingJOIN OUR PAYP CLUB
Stay updated on the latest in sustainable fashion. | Discover trailblazing homegrown sustainable brands. | Tune into interviews with industry experts. | Early access to film screenings, book readings & workshops. | Learn from each other.
WHAT'S NEW
Idle Hours: Handwoven, recycled loungewear
Read our review. What they make: Tops, shirts, pants/trousers, dresses,
continue readingRetail therapy: Why it’s a terrible idea!
Ever felt the urge to splurge on clothes to
continue readingMaayu: Natural, comfortable innerwear
Read our review. What they make: Underwear Where to buy:maayu.in
continue reading5 reasons we should buy homegrown fashion
Are you tired of the usual fast fashion brands
continue readingLafaani: Handcrafted multifunctional staples
What they make: Tops, shirts, pants/trousers, dresses, jackets, overlays,
continue readingWhat is fast fashion, and why we should be worried
Fast fashion is a business model wherein popular fashion
continue readingCelebrity Fashion
Crafts of India
Green Guide
Are you looking for a sustainable brand for your next purchase?
Welcome to PAYP’s directory of homegrown brands. The Sustainable Fashion Edit. Here you will find brands that are prettier for the planet, for the people and for you.
Feel confused with all the different terms from fashion and sustainability?
Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.
So stay tuned!
Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.
So stay tuned!
What does it mean, when we talk about sustainability in fashion?
As India’s first podcast on sustainable fashion, we bring to you the evolving conversation around fashion sustainability, through the lens of change makers, advocates, brands and people who’ve redefined the way they view and consume fashion. We’re talking about making fashion prettier for the planet, prettier for people, and prettier for you!
JOIN OUR PAYP CLUB
Stay updated on the latest in sustainable fashion. | Discover trailblazing homegrown sustainable brands. | Tune into interviews with industry experts. | Early access to film screenings, book readings & workshops. | Learn from each other.
According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.
According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.
The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it?
We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…
News & Views
Conscious Closets
Kids' Corner
Raising children for a better world
“Que sera sera, whatever will be, will be; The future’s
continue readingConscious Chatter: Talking to kids about gender and identity
Early childhood is when children develop most of their attitudes—towards
continue readingConscious Reads: The Clever Tailor
INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went
continue reading6 gifting ideas for a happier planet
It’s that time of year! The festivities that began with
continue readingHow to throw a low-waste kids’ party
When my daughter turned 6, a month ago, she wanted
continue readingConscious Reads: Talking to kids about their bodies
At 20, my mother chopped off her gorgeous curls. In
continue readingIs zero-waste travel possible with kids? Oh yes, it is!
My family and I have been leading a low-waste sustainable
continue readingWhy choose secondhand clothing for kids?
When I became a parent, there weren’t many homegrown labels
continue readingThe very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it?
We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…
Celebrity Fashion
Crafts of India
Green Guide
News & Views
Conscious Closets
Kids' Corner
Conscious Chatter: Talking to kids about gender and identity
Early childhood is when children develop most of their attitudes—towards
continue readingHow to throw a low-waste kids’ party
When my daughter turned 6, a month ago, she wanted
continue readingRaising children for a better world
“Que sera sera, whatever will be, will be; The future’s
continue readingConscious Reads: The Clever Tailor
INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went
continue readingWhy choose secondhand clothing for kids?
When I became a parent, there weren’t many homegrown labels
continue readingIs zero-waste travel possible with kids? Oh yes, it is!
My family and I have been leading a low-waste sustainable
continue readingConscious Reads: Talking to kids about their bodies
At 20, my mother chopped off her gorgeous curls. In
continue reading6 gifting ideas for a happier planet
It’s that time of year! The festivities that began with
continue readingAccording to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.
The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it?
We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…