Pretty as you please

Looking for a sustainable brand for your next purchase?

The Sustainable Fashion Edit. Our directory of homegrown brands is here to help you find brands that are prettier for the planet, for the people and for you.

News & Views

The best of 2023: The year’s most iconic sustainable fashion moments
pretty as you please asks is plastic the real devil? Photo by Ravin Rau on Unsplash
David Koma Fall 2020 show, London © SLAY
Photo by Alexander Grey from pexel.com
Photo by Yogendra Singh on Unsplash
The worst of 2023: Fashion’s most regrettable moments
The what's in my clothes campaign drives the power of conscious choices
From @remakeworld Instagram page
why is retail therapy such a bad idea according to pretty as you please. Photo by Arturo Rey on Unsplash
Photo by mohammad-ubaid from pexel.com

What does it mean, when we talk about sustainability in fashion?

As India’s first podcast on sustainable fashion, we bring to you the evolving conversation around fashion sustainability, through the lens of change makers, advocates, brands and people who’ve redefined the way they view and consume fashion. 

Green Guide

unsustainably-made made sustainable
Microplastics: A not-so ‘micro’ fashion problem. Photo by Sören Funk on Unsplash
Photo by Rahul Pandit on Pexels
The 2023 Tarot Guide to Fashioning Sustainably By Jugal Mody. Edited by Prerna S Living a sustainable life in a world which seems hellbent on burning down or burning out can be exhausting. We can’t do everything at its best, all the time if we were to sustain living. So we get a little help from the cards to set our sustainable fashion agendas that help us live not just a sustainable life but also a wholesome life. This year, the cards feel that community is the key to fashioning sustainably and perfectionism is the enemy. Toh let’s see what the cards have stitched together for your 2023.
Photo by Harper Sunday on Unsplash for prettyasyouplease.co
Photo by Amala Earth
Photo by Alyssa Strohmann on Unsplash
Photo by Harry Cunningham on Unsplash for Pretty as you please
The 2024 Tarot guide to fashioning sustainably

Do you feel confused with all the different terms from fashion and sustainability?

Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.

So stay tuned!

Kids' Corner

Raising children for a better world

“Que sera sera, whatever will be, will be; The future’s

continue reading
Conscious Reads: Talking to kids about their bodies

At 20, my mother chopped off her gorgeous curls. In

continue reading
Conscious Reads: The Clever Tailor

INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went

continue reading
6 gifting ideas for a happier planet

It’s that time of year! The festivities that began with

continue reading
Conscious Chatter: Talking to kids about gender and identity

Early childhood is when children develop most of their attitudes—towards

continue reading
Why choose secondhand clothing for kids?

When I became a parent, there weren’t many homegrown labels

continue reading
Can we compost our fabric? Yes, we can!

Atacama Desert, Chile Last year, our

continue reading
Teach your child to mend their clothes

Do you love DIYs? I certainly do, as do most

continue reading
How to throw a low-waste kids’ party

When my daughter turned 6, a month ago, she wanted

continue reading
Is zero-waste travel possible with kids? Oh yes, it is!

My family and I have been leading a low-waste sustainable

continue reading

JOIN OUR PAYP CLUB

Stay updated on the latest in sustainable fashion. | Discover trailblazing homegrown sustainable brands. | Tune into interviews with industry experts. | Early access to film screenings, book readings & workshops. | Learn from each other.

Let’s make fashion prettier…
Together!

WHAT'S NEW

pretty as you please reviews idle hours
Idle Hours: Handwoven, recycled loungewear

Read our review. What they make: Tops, shirts, pants/trousers, dresses,

continue reading
why is retail therapy such a bad idea according to pretty as you please. Photo by Arturo Rey on Unsplash
Retail therapy: Why it’s a terrible idea!

Ever felt the urge to splurge on clothes to

continue reading
Pretty as you please reviews Maayu as sustainable
Maayu: Natural, comfortable innerwear

Read our review. What they make: Underwear Where to buy:maayu.in

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Photo by Rahul Pandit on Pexels
5 reasons we should buy homegrown fashion

Are you tired of the usual fast fashion brands

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Photo by mohammad-ubaid from pexel.com
The fast fashion nobody talks about

How often have you heard it said that some

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Lafaani: Handcrafted multifunctional staples

What they make: Tops, shirts, pants/trousers, dresses, jackets, overlays,

continue reading
Photo by Harry Cunningham on Unsplash for Pretty as you please
What is fast fashion, and why we should be worried

Fast fashion is a business model wherein popular fashion

continue reading

Green Guide

The 2023 Tarot Guide to Fashioning Sustainably By Jugal Mody. Edited by Prerna S Living a sustainable life in a world which seems hellbent on burning down or burning out can be exhausting. We can’t do everything at its best, all the time if we were to sustain living. So we get a little help from the cards to set our sustainable fashion agendas that help us live not just a sustainable life but also a wholesome life. This year, the cards feel that community is the key to fashioning sustainably and perfectionism is the enemy. Toh let’s see what the cards have stitched together for your 2023.
Photo by Amala Earth
Microplastics: A not-so ‘micro’ fashion problem. Photo by Sören Funk on Unsplash
unsustainably-made made sustainable
Photo by Alyssa Strohmann on Unsplash
The 2024 Tarot guide to fashioning sustainably
Photo by Harper Sunday on Unsplash for prettyasyouplease.co
Photo by Harry Cunningham on Unsplash for Pretty as you please
Photo by Rahul Pandit on Pexels

Are you looking for a sustainable brand for your next purchase?

Welcome to PAYP’s directory of homegrown brands. The Sustainable Fashion Edit. Here you will find brands that are prettier for the planet, for the people and for you.

Feel confused with all the different terms from fashion and sustainability?

Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.

So stay tuned!

Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.

So stay tuned!

What does it mean, when we talk about sustainability in fashion?

As India’s first podcast on sustainable fashion, we bring to you the evolving conversation around fashion sustainability, through the lens of change makers, advocates, brands and people who’ve redefined the way they view and consume fashion. We’re talking about making fashion prettier for the planet, prettier for people, and prettier for you!

JOIN OUR PAYP CLUB

Stay updated on the latest in sustainable fashion. | Discover trailblazing homegrown sustainable brands. | Tune into interviews with industry experts. | Early access to film screenings, book readings & workshops. | Learn from each other.

Let’s make fashion prettier…
Together!

According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.

According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.

The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it? 

We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…

News & Views

From @remakeworld Instagram page
Photo by Alexander Grey from pexel.com
The what's in my clothes campaign drives the power of conscious choices
pretty as you please asks is plastic the real devil? Photo by Ravin Rau on Unsplash
David Koma Fall 2020 show, London © SLAY
Photo by Yogendra Singh on Unsplash
The worst of 2023: Fashion’s most regrettable moments
The best of 2023: The year’s most iconic sustainable fashion moments
Photo by mohammad-ubaid from pexel.com
why is retail therapy such a bad idea according to pretty as you please. Photo by Arturo Rey on Unsplash

Kids' Corner

Raising children for a better world

“Que sera sera, whatever will be, will be; The future’s

continue reading
Conscious Chatter: Talking to kids about gender and identity

Early childhood is when children develop most of their attitudes—towards

continue reading
Conscious Reads: The Clever Tailor

INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went

continue reading
6 gifting ideas for a happier planet

It’s that time of year! The festivities that began with

continue reading
Teach your child to mend their clothes

Do you love DIYs? I certainly do, as do most

continue reading
Can we compost our fabric? Yes, we can!

Atacama Desert, Chile Last year, our

continue reading
How to throw a low-waste kids’ party

When my daughter turned 6, a month ago, she wanted

continue reading
Conscious Reads: Talking to kids about their bodies

At 20, my mother chopped off her gorgeous curls. In

continue reading
Is zero-waste travel possible with kids? Oh yes, it is!

My family and I have been leading a low-waste sustainable

continue reading
Why choose secondhand clothing for kids?

When I became a parent, there weren’t many homegrown labels

continue reading

The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it? 

We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…

Green Guide

Photo by Harper Sunday on Unsplash for prettyasyouplease.co
Photo by Harry Cunningham on Unsplash for Pretty as you please
The 2024 Tarot guide to fashioning sustainably
Photo by Amala Earth
Microplastics: A not-so ‘micro’ fashion problem. Photo by Sören Funk on Unsplash
The 2023 Tarot Guide to Fashioning Sustainably By Jugal Mody. Edited by Prerna S Living a sustainable life in a world which seems hellbent on burning down or burning out can be exhausting. We can’t do everything at its best, all the time if we were to sustain living. So we get a little help from the cards to set our sustainable fashion agendas that help us live not just a sustainable life but also a wholesome life. This year, the cards feel that community is the key to fashioning sustainably and perfectionism is the enemy. Toh let’s see what the cards have stitched together for your 2023.
unsustainably-made made sustainable
Photo by Rahul Pandit on Pexels
Photo by Alyssa Strohmann on Unsplash

News & Views

From @remakeworld Instagram page
The best of 2023: The year’s most iconic sustainable fashion moments
why is retail therapy such a bad idea according to pretty as you please. Photo by Arturo Rey on Unsplash
The what's in my clothes campaign drives the power of conscious choices
Photo by Yogendra Singh on Unsplash
The worst of 2023: Fashion’s most regrettable moments
Photo by mohammad-ubaid from pexel.com
Photo by Alexander Grey from pexel.com
pretty as you please asks is plastic the real devil? Photo by Ravin Rau on Unsplash
David Koma Fall 2020 show, London © SLAY

Kids' Corner

Conscious Chatter: Talking to kids about gender and identity

Early childhood is when children develop most of their attitudes—towards

continue reading
How to throw a low-waste kids’ party

When my daughter turned 6, a month ago, she wanted

continue reading
Raising children for a better world

“Que sera sera, whatever will be, will be; The future’s

continue reading
Conscious Reads: The Clever Tailor

INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went

continue reading
Why choose secondhand clothing for kids?

When I became a parent, there weren’t many homegrown labels

continue reading
Can we compost our fabric? Yes, we can!

Atacama Desert, Chile Last year, our

continue reading
Is zero-waste travel possible with kids? Oh yes, it is!

My family and I have been leading a low-waste sustainable

continue reading
Teach your child to mend their clothes

Do you love DIYs? I certainly do, as do most

continue reading
Conscious Reads: Talking to kids about their bodies

At 20, my mother chopped off her gorgeous curls. In

continue reading
6 gifting ideas for a happier planet

It’s that time of year! The festivities that began with

continue reading

According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.

The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it? 

We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…